Today, the Hollywood Sign, more than 13 meters high and 137 meters long, is the very symbol of the city of cinema. It all began in 1923, when a real estate developer was planning a new development and wanted to advertise it to as many people as possible. He had “Hollywoodland” installed in giant letters on a hill overlooking Los Angeles. By the 1940s, the sign was falling into disrepair and, in 1949, the Chamber of Commerce decided to refurbish it by removing the last 4 letters.
In the 1960s, the sign once again took a beating, but in 1977, Hugh Hefner, the powerful boss of Playboy magazine, organized a fund-raising campaign to restore the famous Hollywood sign to its original lustre. Although the letters can be seen from many places in Los Angeles, the 4 best locations are Hollywood Boulevard, Mulholland Observatory, Griffith Observatory and Lake Hollywood Park.
The Hollywood Letters were mainly seen on March 26, 2023.
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